uh forgot jack's cereal. [ jack ] what's for breakfast? uh try the number one! i've never heard of that. [ wife ] it's great. it's a sweet honey cereal, you'll love it. yeah this is pretty good. are you guys alright? yeah. [ male announcer ] half a days worth of fiber. not that anyone has to know. fiber beyond recognition. fiber one. i ate breakfast and got heartburn, third day this week. so i took my heartburn pill and some antacids. we're having mexican tonight so another pill then? unless we eat later, then pill later? if i get a snack now, pill now? skip the snack, pill later... late dinner, pill now? aghh i've got heartburn in my head. [ male announcer ] stop the madness of treating frequent heartburn. it's simple with prilosec otc. one pill a day. twenty-four hours. zero heartburn. no heartburn in the first place. great.